A Comprehensive Plan for Growth 

At this critical point in time, we have embarked on a capital campaign to greatly expand our services and impact. 

Located in the heart of Austin’s medical district, our new facility—truly a Building for Life—allows us to address three areas of focus in a space that will let us expand our total operational vision and give our doctors next door access to Ascension Seton Medical Center, ensuring convenient and efficient care for the women we serve. 

Our goal is to expand our reach to be able to care for twice as many women and we have moved into our new base of operations and plan to add professional staff, expand our proven educational outreach, and advance our unique operating model in partnership with others. 

1. Life-Saving Service 

The acquisition of the Marathon Building enables us to offer the critical services that are so desperately needed, in addition to providing a self-sustaining base of operations for many years to come.  

We Now Have: 

• A 5x larger, boutique-style material resource center for clients 
• A centralized distribution resource center for local churches and community partners 
• An In-office laboratory to introduce new medical services and enable more efficient test results 
• A State-of-the-art multi-purpose educational space 
• 4x as many Client Advocate rooms to empower women to choose life 
• Five additional medical exam rooms to better accommodate our patients 
• Two 3-D/4-D state-of-the-art sonogram rooms with machines that can detect fetal heartbeats as early as five weeks old 
• A Chapel for prayer and fellowship 

B. Build for the Future 

Our new expanded space will enable us to add the following essential positions to our staff: 

• Additional OB/GYN Physician 
• Additional Nurse Practioner 
• Lactation Specialist 
• Mental Health Professional 
• Director of Education 
• Additional Client Advocates 
• Grant Manager 

These staffing additions are necessary to handle the number of new clients we’re seeing each week, enhance our clients’ experiences, and reduce the wait time for medical appointments.

2. Life-Saving Education

Misinformation about the reality of life in the womb is pervasive. Women have been misinformed for decades. Our young people have questions and are asking for answers. Through our educational leadership, we are speaking to them honestly and restoring a culture of life. 

Major Initiatives for 2023-2024:

A.   A Glimpse Inside™ 

An all-encompassing program is currently available for middle and high school students, with college and beyond in development. A Glimpse Inside is a captivating educational experience that gives young viewers the opportunity to witness life at its earliest stages. This physician-led video series provides a fascinating look at human development within their mother’s womb. A Glimpse Inside is crafted to open minds and transform hearts as they witness the scientific reality of the unborn and learn pro-life answers to tough ethical questions. 

B. Interactive Community Engagement

We will expand our community outreach for pregnant and new mothers, continuing our partnership with Ascension Seton Medical Center for birthing and childcare classes, as well as offering new opportunities in our expanded educational space.

C. Strategic and Innovative Marketing Initiatives

We are dedicated to providing the science and truth about life in innovative new ways. We are planning to build a fully equipped multimedia studio for video, podcast, and related content marketing.

3. Life-Saving Unity

The national pro-life movement often operates with a restrictive "silo" mentality, where collaboration takes a backseat. We are steadfastly committed to challenging this norm. 

In pursuit of our mission, we have actively forged transformative partnerships with a range of dynamic organizations over the past two years. In 2022, we established national Leadership and Healthcare Advisory Boards with key national leaders. 

Major Initiatives for 2023-2024:

• Launching A Glimpse Inside™ across the nation in partnership with Sophia Institute for Teachers, Live Action, and Cardinal Studios. 
• Further meeting the practical needs of moms by bringing accessible transportation in cooperation with WorkWheels, a ministry that repairs and provides new and used vehicles to low-income individuals. 
• Working with the Knights of Columbus (local and national) to develop community initiatives and resource drives, Aid and Support After Pregnancy (ASAP). 
• Partnership with freeultrasound.com for expansion of our chemical abortion educational initiative while laying the groundwork for a responsive telehealth network.